About the Toolbox

The Toolbox is a set of resources for anyone who wants to talk about our place, for example in recruitment or other communication related to Kalix.

We all contribute to the image of Kalix as individuals, companies, employers, clubs and associations. With the help of companies and associations in Kalix, we have developed the Toolbox: a shared collection of materials that introduce Kalix through images, films, graphics, texts, and ready-made templates, making it easy to show our place to a wider audience in a clear and visually appealing way.

All materials available here are free to use and this platform can be seen as a media bank with resources for spreading the word about our place — Kalix.

Why?

Together, we shape the image of our place. By gathering materials related to Kalix in one place, we want to make it convenient for more people to use and benefit from our strong place brand. When we communicate in a consistent way, we create a unified picture and help make Kalix a stronger, more coherent place to visit, live, work, and grow in.

How?

Perhaps you’re attending a trade fair and want to show potential recruits the beautiful area they could live and work in. We have ready-designed flyers and templates to help you do just that. Or maybe you need a new meeting background that shows a sense of local pride, try one of our Kalix-themed digital backgrounds. You might want to describe the place where your products are made or explain the local context that shapes your association, use our ready-written texts and an image bank filled with high-quality materials to help. Simply click through the menu to find and download the materials you need.

The Toolbox is a further development of Kalix’s place-branding work, in which more than 1,500 local residents have taken part. The Toolbox has been developed based on the needs of Kalix as a destination. Companies and associations in Kalix have helped shape its content through surveys and dialogue

It has been developed with funding from the Swedish Agency for Economic and Regional Growth (Tillväxtverket), within the project Developing Business Climate and Local Enterprise.